Lily help needed

Last year at the Northwest Flower and Garden Show I purchased an Asiatic Lily called “Original Love” from B & D Lilies, one of the vendors. It made a beautiful flower display but now I am not sure what to do with the bulb. Should it be divided? Should I just plant it in a bigger pot or plant it in the ground? This is my first lily. See the photo below and let me know what you think.